Audience building
Every campaign makesthe next one cheaper.
SoundSpend remembers everyone who watches, taps or buys. That audience belongs to you, and it keeps growing whether you're releasing music or not.
How well people know you.
Instead of pixels, custom audiences and lookalike percentages, you get one simple ladder. People move up it as they pay more attention — and each campaign can target the rung that makes sense.
A release goes to the people who already listen. A discovery campaign goes to people who've never heard you, with your existing fans excluded so you're not paying twice.
Reached
24,180
Saw your ad for the first time.
Engaged
6,942
Watched your video or interacted with your post.
Interested
1,884
Visited your music page.
High Intent
1,267
Tapped through to a streaming service or ticket page.
Customer
184
Bought a ticket, merch or a record.
Who a campaign talks to.
Find New Fans
People who haven't come across you yet. We leave out anyone who already knows you.
People Who Know Me
People who've engaged with your Instagram or watched one of your ads.
My Music Audience
People who've visited one of your music pages or tapped through to listen.
Both
Keep reaching the people who know you while still finding new ones.
Your audience, kept.
Stop starting from zero every release. Run one campaign and the next one already has somewhere to land.
Start Promoting