How it works
SoundSpend is an ad agency compressed into a few screens. Here's every step, in order, with nothing hidden.
Connect your artist account
Connect an eligible Instagram professional account, add your artist name, photo and streaming links. Where eligible, your supported ads then run using your actual artist identity — subject to Meta's advertising policies, account eligibility and platform requirements. Personal accounts need to be switched to a Creator or Business account first.
Add the song you're promoting
Paste your Spotify, Apple Music or YouTube link. We pull in the artwork and title so you don't have to type it. You can add other services too — they all show up on your music page.
Upload footage you already have
Fifteen to thirty seconds is plenty. A studio clip, a live moment, a walk-and-talk on your phone. Real footage of you beats generated visuals — people follow artists, not graphics.
We build the ads
We cut your clip to the right shape for Instagram Reels, Stories and the Facebook feed, add your song and a short line of text, and show you every version before anything runs.
You approve and pay
You see the ads, the budget, the management fee and the total on one screen. Pay by card. Your budget goes to the ads; management is 15% on your first $1,000 of ad spend each month and 10% above that — $2,500 of monthly spend is $300 of management.
Your campaign runs
Ads go live on Instagram and Facebook under your artist identity. You'll see people reached, video views, engagement, clicks, and how many turned into taps on Spotify or Apple Music from your music page. Even people who don't click can discover you — and where supported, become part of a warm audience you can reach again.
The two campaign goals
Grow My Audience
We run your video to new people who like artists similar to you. Everyone who watches becomes part of an audience you can reach again later.
Promote My Music
We run your video and send anyone who taps it to your SoundSpend music page, where they pick Spotify, Apple Music or YouTube.
Grow My Instagram
We promote your content to people likely to follow and engage. Everyone who engages joins your Instagram Audience, ready for your next release.
Promote a Show
We warm up people near the venue with your music first, then show the ticket ad to the ones who paid attention. Everything stops the day after the show.
Promote a Tour
For each city we build local awareness with your music, then sell tickets to the people who engaged. Each city is kept separate so nobody sees the wrong show.
Sell Something
We run your content to your warmest fans first, then out to new people, and send taps to the link you give us.
What we don't promise
We can't guarantee streams, followers, playlist placements or sales, and anyone who does is guessing. What we can do is put your music in front of a lot of the right people and show you honestly what happened. Some campaigns land harder than others — the numbers you see are the real ones either way.