Tour promotion

Warm up every citybefore you get there.

Add your dates, venues and ticket links once. SoundSpend builds a localized advertising funnel around each stop — music first, tickets second.

How a city gets worked.

Step 1

Add Your Tour

Tour name, total budget, then your stops: date, city, venue, ticket link and how far around the venue to promote.

Step 2

Build Local Audience

Your music and content are introduced to people around the venue. Everyone who watches or engages is remembered as a warm local audience.

Step 3

Sell Tickets

The ticket ad goes to the people who already paid attention in that city. Promotion stops on its own the day after the show.

Fall Tour

8 stops · $1,500 budget · $872 spent · 4 cities live

Example tour

Cleveland

September 10

Live

Building Local Audience

2,184 reached · 386 engaged

Selling Tickets

247 warm fans reached · 63 ticket-page visits

Detroit

September 12

Live

Building Local Audience

1,902 reached · 301 engaged

Selling Tickets

188 warm fans reached · 41 ticket-page visits

Chicago

September 15

Building Local Audience

Building Local Audience

3,540 reached · 612 engaged

Selling Tickets

warm fans reached · ticket-page visits

Minneapolis

September 18

Scheduled

Building Local Audience

reached · engaged

Selling Tickets

warm fans reached · ticket-page visits

Ten dates. One setup.

Enter your stops once and each city runs on its own, with its own budget, so nobody ever sees an ad for the wrong show.

Explore Tour Campaigns